Billboard shows a person holding a purple multicard with text "Your goals, our focus" and "Banking designed to grow with you and your goals." A cyclist passes by.

About the work

We partnered with Multibank to develop the brand identity for Multicard — a financial service built to simplify transactions across UzCard, Humo, and Visa.

Rooted in clarity, the branding reflects ease, trust, and modern utility. We created a visual system that balances structure with fluidity — from the logotype and color palette to iconography and motion. Every element was designed to echo Multicard’s core promise: effortless control over your finances, no matter where or how you spend.

Purple gradient background with the word "multicard" in lowercase, sleek font in the center. Reflective diagonal shapes enhance the modern, digital feel.
Color palette image with five sections: Navy Violet, Violet, Light Violet, Iris, and Off White. Each labeled with HEX, RGB, and CMYK codes.
Split image showcasing a smartphone with "multicard" on the screen, violet envelopes with the same branding, and a home screen app icon.
Billboard shows a person holding a purple multicard with text "Your goals, our focus" and "Banking designed to grow with you and your goals." A cyclist passes by.
Light purple text "multicard" in a rounded font on a black background. Dashed guidelines form a grid, marked with "1x" and "Save zone" labels.
Floating debit cards on a purple background, one light with subtle patterns, the other dark with vivid designs. Both feature "multicard" text and a chip.
A brochure titled "Shaping the Future of Banking" lies on a wooden surface, partially shadowed. It has purple accents and a minimalist design.
Three purple-themed panels with white text promoting banking services. Messages: "Designed around your goals," "Join the system built for progress," "Intuitive tools, easy banking."
Split image showing purple 'multicard' branded card wallets on the left and wristbands on the right. The designs are sleek and modern.
Billboard against a cloudy sky, displaying a light purple background with abstract shapes. Text reads "multicard" with an encouraging message.
Two outdoor advertisements for "multicard" feature a purple bank card and slogans like "Finance for a new era" and "Progressive banking, simply better." A person walks by one ad.
A digital advertisement with a purple credit card in the center, brand name "multicard". On the left, text highlights "Smart Integration, Personalized Solutions, and Seamless Experience," the right says, "Tailored for the future you’re creating."
Purple tote bag with "multicard" text hangs against a dark background, spotlighted dramatically. The bag's texture is subtly patterned, creating a modern feel.
Three purple abstract banking advertisements with elongated shapes. Center text reads "A new way to bank." Right text: "Your entry into a smarter system."
A purple roll of tape lies on a textured gray surface. The tape unwinds, showing the word "multicard" printed in white, casting a long shadow.
Purple grid with six panels featuring text. Key phrases include "4m total users," "Focused on your needs," "Seamless user experience," "multicard," "53m total profit," and a statement about financial management.
A person in a purple cap and white t-shirt stands outdoors against a sunny, concrete backdrop. The shirt displays "multicard" on the back and a purple "m." on the front.
A hand holds a smartphone displaying an app with the text "Designed around your goals" on a purple background, conveying a modern and sleek design.
A purple cap with "multicard" and "m" logos in silver. Beside, a hand holds two purple "multicard" stickers on a white background.
Streetscape with a purple vertical banner reading "multicard" hangs on a metal pole. Background includes modern glass and metal architecture.
No items found.

Summary

Industry
Fintech
Duration
4
weeks

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Viktor Veksler
Co-Founder and CIO
Let’s chat
We’re explorers

Ready to take next step with us?

Contact us

Let’s make an impact

Our Testimonials:
Free

Thank you for filling out the form! 
We will contact you ASAP

Cute minions saying yes sir
Oops! Something went wrong while submitting the form.
No items found.
Next branding

Multicard

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Billboard shows a person holding a purple multicard with text "Your goals, our focus" and "Banking designed to grow with you and your goals." A cyclist passes by.
Next branding

Multikassa

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Digital display in a modern, indoor location with an orange geometric graphic and "Focus on efficiency" text, alongside the logo "multikassa."
Next branding

Multibank

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Three individuals smiling and holding Multibank cards in a modern setting with gray curtains. One shows a smartphone screen with a banking app.
Next branding

Get Talky

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Displays with "Get Talky" branding show AI-Enabled Patient Scheduling. Left: two smiling women viewing a phone, middle: a joyful doctor with colleagues, right: promotional text.
Next branding

Creators Studio

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Two people with vibrant hair and makeup are laughing joyfully against a purple background. "Creators Studio" text and logo are centered above.
Next branding

Amor Fati

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Text "AMOR FATI" is elegantly centered on a rich, dark wooden texture. The white lettering contrasts with the detailed wood grain.
Next branding

UzOman

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Abstract blue and black background with curved shapes and reflective surfaces. Centered white text reads "UzOman Investment Company."
Next branding

Zolve

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Stylized text "zolve" in gray on black background with a vibrant orange and purple swoosh design curving through the letters
Next branding

QDT

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Abstract teal background with a textured grid pattern, featuring "QDT" in large white letters. "Quantum Data Technologies" is written to the side.
Next branding

zk.Link

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Blue abstract digital network background with a geometric hexogonal logo on left and "zk.Link" text on right.
Next branding

Taraxa

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Next branding
Futuristic digital circuit board design with the logo "TARAXA" in the center.
Next branding

Serenity

The whole branding went out to be amazing, I loved the work that Eloqwnt did. Our intrenal stakeholders also were happy with what we got. Highly appreciate the guys.

Next branding
Modern living room with one person lounging on a couch and another sitting in a chair, writing.
Next branding

Fractalized

I have been working with them for a while now, 3rd project to be exact. Always a great experience, very talented and responsive!

Next branding
Abstract blue and white metal shapes with the word "FRACTALIZED" displayed.
Next branding

Alpha Ledger

Their attention to detail and ability to balance sophistication with user-friendly design made all the difference.

Next branding
Black card with "AlphaLedger" text illuminated by a central light source creating a halo effect.