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Abstract blue and black background with curved shapes and reflective surfaces. Centered white text reads "UzOman Investment Company."

About the work

We partnered with UzOman Investment Company to lead a full-scale rebranding initiative. The goal was to evolve their identity in line with a new strategic direction, while maintaining credibility among their core audience of experienced professionals and institutional partners.

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Our work focused on delivering a refined visual language — logo, color palette, typography, and corporate materials — that brings a fresh yet familiar feel to the brand. The new identity positions UzOman as a forward-looking investment company.

Wall poster with the message "Shape Your Financial Future with UzOman!" on a deep blue background. The poster features elegant white text and subtle line designs, conveying professionalism and innovation. The UzOman logo is prominently displayed.
A smartphone with a blue screen displays "Open doors to new opportunities!" against a sleek black background. A blue tote bag with a circular design lies on gray steps.
The image shows a logo design for "UzOman" with two concentric circles on the left. Blue lines and measurements indicate alignment and spacing.
Split image comparing a logo. Left: a light gray logo on a gray background. Right: the same logo in dark blue on a white rounded square, set against a textured dark blue background.
The word 'Manrope' is displayed in a large, light sans-serif font on a black background. Below are four smaller text samples showing 'Light,' 'Book,' 'Medium,' and 'Bold' styles, illustrating variations in weight."
Four color blocks with details: "Space Cadet" dark blue, "Rich Black" deep black, "Moroccan Blue" medium blue, and "Light Gray" soft gray. Hex, RGB, and CMYK codes included for each.
A business card with contact info and a QR code hovers above a dark blue card with abstract line patterns, against a gradient background.
Street sign reads "Growing wealth in over 50 countries! uzoman.com." Next, a smartphone screen shows the UzOman app icon. Lastly, a web browser with uzoman.com URL.
Blue and gray folders with "UzOman" branding lie on a surface. The closed folder reads "Your Partner in Smart Investments" with curved line designs.
Three ad graphics for "UzOman" on a black background. Blue, white, and gray themes with curved lines. Text: "new paths," "opportunities," "invest confidently."
A monochrome ID badge displays a man’s photo with the name and title "Chief Executive Officer, UzOman." Next to it, a tote bag with the UzOman logo hangs under soft lighting.
White T-shirt on steps with "UzOman Investment Company" logo in blue on chest. Blue wave patterns at the bottom convey a modern, corporate feel.
Left: Blue and white envelopes with "UzOman Investment Company" logo and contact details. Right: Instagram post mockup with text, "Shape Your Financial Future with UzOman!" promoting investment services.
Three books in varying shades of blue stand upright. The front book reads, "UzOman – Your Partner in Smart Investments."
White letterhead with "Uzoman Investment Company" text, a blue business card with curved lines, and a minimalist black shadow on a gray surface.
Three abstract financial-themed smartphone screens feature bold text promoting UzOman. Blue tones convey professionalism and growth-focused messaging.
A person holds a trifold brochure against a metal background. The brochure highlights "Benefits to work with us" and contact info for Uzoman, a private equity fund.
Modern conference room with a glass wall, featuring a sleek table and five blue chairs. A contemporary light fixture hangs above, creating a professional ambiance.
Gray signage with "UzOman Investment Company" in bold black letters, set against a modern, minimalist interior featuring diagonal light panels.
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Summary

Industry
Investment
Duration
8
weeks
Services
Branding
Branding

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Mohammed Al Abri
Investment Director
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