Stylized text "zolve" in gray on black background with a vibrant orange and purple swoosh design curving through the letters

About the work

Zolve is a global neobank empowering immigrants with access to financial services, regardless of their U.S. credit history. With rapid growth and a bold international vision, Zolve needed a brand identity that matched its ambition and credibility.

We partnered with Zolve to modernize its brand identity — crafting a new logotype, refining the color palette and typography, and developing custom iconography. The result is a cohesive, forward-looking visual system designed to reflect Zolve’s innovation and global outlook.

Two Zolve Visa cards with abstract orange and purple designs overlap against a smooth, flowing background of soft orange and white.
Hand holding a phone displaying "Zolve" app; smartwatch screen shows the same logo. Social media page and a billboard say, "Finance Without Friction."
Three posters on a tiled wall. Left: Earth with "Without Borders." Middle: "Cross Borders, Not Financial Barriers," world map. Right: "Zolve" with colorful arcs.
Hand holding a phone displaying "Zolve" app; smartwatch screen shows the same logo. Social media page and a billboard say, "Finance Without Friction."
Split image: left shows a stylized "Z" blueprint with geometric nodes on a black background; right displays a colorful "Z" icon with a red notification badge.
The image shows the word "zolve" in a thin white font against a soft gradient background transitioning from light purple to peach.
Bold white text 'Outfit' on a black background, showcasing a modern font style. Below, lighter variations labeled Light, Book, Medium, and Bold.
Curved gradient line on a black background, transitioning from orange to purple. Labeled colors: Orange (#FF5F34), Light Purple (#9984FF), Purple (#5835FF).
Color palette with six sections: Orange, Light Orange, Light Purple, Purple, Black, and White. Each displays HEX, CMYK, and RGB codes, with gradients below.
A laptop on a white surface, partly in shadow. The screen shows wavy orange and purple lines with text: "With Zolve, it's solved."
Three-part image; left: 'Finance Without Friction' text with colorful abstract background and 'Get started' button; top right: smartphone screen showing Zolve app icon; bottom right: Zolve logo and website URL on gradient background.
Billboard in an urban setting displays "Get the credit card you need" with a gradient background. The message promotes crossing financial barriers.
Three-panel image: Left, orange with text "Start building credit with Zolve." Center, three smiling people with "#zolved" tag. Right, gradient background with text "Cross Borders, Not Financial Barriers."
Billboard on urban street showing diverse group selfie. Text reads “Cross Borders, Not Financial Barriers.” Hashtag “#zolved” visible.
Split-screen image; left features a smiling woman with text "Personalized banking experience" and vibrant abstract design. Right shows a tablet with colorful swirls and the word "Bank."
The left and right screens have a dark background with colorful abstract curves, featuring slogans about financial freedom and barriers. The center screen displays the word "zolve" on a soft gradient background.
A man wearing a white bucket hat with colorful swirls and the word "zolve," paired with black sunglasses stands against a pink wall with a textured pattern above.
A laptop on a rocky surface shows a globe with text about banking features. Beside it, a white "Zolve" sweatshirt is draped over a modern chair.
Outdoor advertisement for Zolve showing smiling people, promoting financial freedom and credit building. Background uses purple and orange tones.
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Summary

Industry
Fintech
Duration
8
weeks

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Prudhvi Varma
Head of Business Ops & Growth
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