HFactor is US based Hydrogen Infused Water Company. They offer wide range of HYW products in sustainable pouches having different flavors and colors. Our experimentation process included creating various concepts for the main - shopping page.
We tried to prioritize user experience with adding attractive visuals, engaging content, smooth e-commerce features as well as social proof that can attract visitors and convert them into loyal customers. The key insight is the fact that the wellness industry evolves constantly and effective website design can be key to the success of hydrogen-infused water brands in retaining customers and building strong bonds.
Result? As more brands emerge in this space, the need for effective and engaging website design becomes vital. So this fresh and modern concept design clearly communicates the brand values to the targeted audience and makes the most impact.