Brandformance
Brandformance is a video advertising platform that boosts brand performance by embedding external ads into YouTube videos, with built-in analytics and payment systems.
About the project
We partnered with our friends at Brandformance to concept and design their website and platform showcasing the power of digital advertisement through interactive solutions.
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Challenges
Challenge
The challenge was making the platform easy to use for non-technical users while improving conversions, without confusing them or making tracking difficult.
Another challenge was creating a "wow" effect on the website with interactive elements, such as dynamic animations and engaging transitions, while ensuring it remains visually stunning without overwhelming the user experience.
Approach
We simplified navigation, reduced steps for key actions, and used clear labels. A consistent layout with intuitive controls and interactive feedback ensured a smooth experience.
To create a "wow" effect, we added dynamic animations and smooth transitions that made interactions feel immersive and engaging, enhancing the user experience without overwhelming the design.
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Key Takeaways
Entertainment industry often requires a seamless web experience and wow effect can be a key to driving user satisfaction, retention, and revenue growth.
Summary
Every detail of the design was carefully crafted with our target audience in mind, and the visual elements seamlessly complemented the content. The landing page turned out to be not only stylish and modern but also highly functional, which positively impacted user experience and engagement.
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Let’s make an impact
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