Fractal

Challenges

One challenge was transforming the client’s strong understanding of Fractal’s purpose into a clear and tangible visual identity, as they were still in the process of defining how the brand should look and feel. This required careful collaboration to align their vision with effective design principles.

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Another challenge was crafting a brand positioning strategy that unified their extensive expertise across diverse fields, including healthcare and government, into a cohesive and compelling message that resonated with their audience.

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Approach

To tackle the first challenge, we analyzed the brand and its field, crafting a distinctive identity that clarified our recommendations and aligned with the client’s vision, earning positive feedback and clear expectations

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For the second, we emphasized Fractal’s healthcare expertise, shaping a brand positioning that highlights their mission to innovate and advance medicine through their specialized knowledge.